- Contact Information
Survey Date
17-18/11/2014
Survey Method
Telephone survey conducted by real telephone interviewers
Target Population
Cantonese-speaking Hong Kong citizens aged 18 or above
Sampling method
Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had her birthday next was selected.
Sample size
513 successful cases
Overall response rate
65.9%
Sampling error
Less than 2.2% (i.e. +/-4.4% at 95% confidence level)* In order to increase the representation of the results, the survey figures have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2014 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census. All figures reported are prevailed according to the “weighted” sample.
- Frequency result (Chinese pdf format only)
- Cross-tabulation analyses (Chinese pdf format only)
- Questionnaire (pdf format only)
- Press release
- Raw data
- Contact Information
Survey Date
19/11/2014
Survey Method
Telephone survey conducted by real telephone interviewers
Target Population
Cantonese-speaking Hong Kong citizens aged 18 or above
Sampling method
Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had her birthday next was selected.
Sample size
507 successful cases
Overall response rate
69.3%
Sampling error
Less than 2.2% (i.e. +/-4.4% at 95% confidence level)* In order to increase the representation of the results, the survey figures have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2014 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census. All figures reported are prevailed according to the “weighted” sample.
- Frequency result (Chinese pdf format only)
- Cross-tabulation analyses 1 / 2 / 3 (Combined data of first and second surveys) (Chinese pdf format only)
- Questionnaire (pdf format only)
- Press release
- Raw data
- Contact Information
Survey Date
8-9/12/2014
Survey Method
Telephone survey conducted by real telephone interviewers
Target Population
Cantonese-speaking Hong Kong citizens aged 18 or above
Sampling method
Telephone numbers are randomly generated using known prefixes assigned to telecommunication services providers under the Numbering Plan provided by the Office of the Communications Authority (OFCA). Invalid numbers are then eliminated according to computer and manual dialing records to produce the final sample. If more than one eligible subject had been available, the one who had her birthday next was selected.
Sample size
514 successful cases
Overall response rate
65.2%
Sampling error
Less than 2.2% (i.e. +/-4.4% at 95% confidence level)* In order to increase the representation of the results, the survey figures have been rim-weighted according to provisional figures obtained from the Census and Statistics Department regarding the gender-age distribution of the Hong Kong population in 2014 mid-year and the educational attainment (highest level attended) distribution collected in the 2011 Census. All figures reported are prevailed according to the “weighted” sample.
- Frequency result (Chinese pdf format only)
- Cross-tabulation analyses 1 / 2 (Chinese pdf format only)
- Questionnaire (pdf format only)
- Press release
- Raw data
Guessing Game